SOCIAL MEDIA CONFERENCE 23RD JUNE 2011

Only a Couple Seats Left!  Book Now to Ensure a Place!

THE BUSINESS OF SOCIAL MEDIA

EVERYTHING YOU NEED TO KNOW ABOUT
SOCIAL MEDIA MARKETING FOR YOUR BUSINESS

Presented by
O’MAHONY DONNELLY, BUSINESS ADVISORS
MCCARTHY & CO., SOLICITORS
AND GHOST LIGHT MEDIA

In association with
CLONAKILTY CHAMBER OF COMMERCE

THE CELTIC ROSS HOTEL, ROSSCARBERY,

THURSDAY 23^rd JUNE 2011 3pm to 6pm

• Bookings
• Programme
• Win Tickets on Twitter
• Win a Social Media Consultancy Package or Ticket to Net Visionary Awards
• About the Speakers
• About the Panelists
• About the Venue

Admission: €50.00
(Early Bird Rate is no longer available after 19th June 2011)

PLACES STRICTLY LIMITED.
Early booking is essential to avoid disappointment.

Our Daily Twitter Competition is CLOSED! But you can still Tweet about us, please use #socmedbiz!

WHO SHOULD ATTEND:
-          Business Owners with no knowledge or experience of social media:
Learn why and how you should harness this powerful and growing marketing medium.
-          Business Owners with some experience in social media marketing:
Learn how to improve and develop your marketing campaigns.

You will receive practical and focussed information on getting results for your business.

CONFERENCE CHAIR: SEAN MAHON: Chief Operating Officer, The Southern Star

PROGRAMME:

1.         BILL LIAO: Entrepreneur & Philanthropist, Founder of Neo.org & Co-Founder Xing AG
Keynote Address: “Viral – the spread of social messages.”

2.         ANN DONNELLY: Online Marketing Consultant, Partner O’Mahony Donnelly
Social Media: An Essential Change in the Way We Do Business

3.         FLOR MCCARTHY: Solicitor, Partner McCarthy & Co.
Identifying and managing the legal issues for your business in social media.

4.         KAREN BUCHANAN: Director, Ghostlight Media
Social Media: The Good, the Bad and the Ugly

5.         PANEL DISCUSSION: Owners of Cork based businesses and organisation using Social Media effectively.
The panel includes: Aedan Ryan of Puddleducks.ie, Michael Kane of CuriousWines.ie, Anthony Creswell of Ummera.com, Colette Twomey of the Clonakilty Food Company, Deirdre O’Shaughnessy of Cork Independent and Doreen O’Mahony of Irish Guide Dogs.

Win a Social Media Consultancy Package!

Conference Attendees will go into a draw to win a Social Media Consultancy Package comprised of three hours of expert social media consultancy: a 1- hour session with each our three Conference Organisers:

• Ghostlight Media
• McCarthy & Co Solicitors
• O’Mahony Donnelly Chartered Certified Accountants & Business Advisors

Whether you are currently using Social Media for your business or just thinking about getting started, this package will be a invaluable source of information for your business.

Win a Ticket to the 13th Annual Irish Internet Association Net Visionary Awards!

The Irish Internet Association have provided a second prize for our draw on the day of the conference: a ticket to the Net Visionary Awards, which takes place 22nd September 2011.  The Net Visionary Awards is one of the hot events for the online business community of Ireland. 15 categories in total reflect the prolific business use of the Internet in Ireland, enabling businesses to grow despite these tough times. Perhaps after attending The Business of Social Media, you’ll be inspired to great things online and find yourself nominated as a Net Visionary this year! More about the IIA Net Visionary Awards.

ABOUT THE SPEAKERS:

Bill Liao –  www.weforest.com – @liaonet
Bill Liao is a social networking pioneer, author, speaker, and philanthropist.  He is presently focused on reforesting the Earth by causing 2 trillion trees to be planted by 2020 as part of the WeForest Movement which he founded. Bill also founded neo.org, a philanthropic venture and social networking site where people can make a personal commitment for the future of the earth.

Among his own philanthropic endeavors is his participation as an investor and volunteer in The Hunger Project in Uganda, New York and Mexico; and contributions to the recovery fund for the sugar cane industry in St Kitts and Nevis, where he is appointed as a special diplomatic envoy for sustainable development and the environment.

Bill is also a regular attendee at the TED conferences and also the World Economic Forum New Champions conference.

Ann Donnelly – www.omahonydonnelly.ie – @ann_donnelly
During the 80’s and 90’s Ann Donnelly worked for multinationals in NYC and London gaining her stripes in customer service, marketing and management. In 1998 she left all that behind to find the ‘good life’ in rural West Cork, but it didn’t take long for her to find herself back at her desk working to get local businesses to use the internet to improve their business results.  During that period Ann became one of the top online marketing consultants in Ireland, standing out with her expertise in Search Engine Optimisation.

As a Partner in O’Mahony Donnelly, a Clonakilty based firm of Chartered Certified Accountants, Ann works with the firm’s clients to develop new revenue streams via the internet.  One of Ireland’s best known ‘Twitterati’, Ann now integrates Social Media Marketing into all of the online marketing plans she develops for their clients.

Flor McCarthy –  www.mccarthy.ie – @flormccarthy

Flor is an experienced commercial solicitor with a particular interest in social media issues.  He is actively involved on Twitter, Facebook and LinkedIn; so he can walk the walk as well as talk the talk when it comes to legal issues in social media.  As a business owner and lawyer involved in social media he knows the issues of concern for business owners and how to address them.

Charlie Costelloe & Karen Buchanan – www.ghostlightmedia.ie – @ghostlightmedia

Both Charlie & Karen are experienced in business development.
Charlie has been a successful Hotel Manager and a Project Manager overseeing new builds and multi-million euro re-furbs.
Karen has previously worked in hotels where she was Sales & Marketing Manager, wedding coordinator and business development in the wedding sector. Karen holds a BA in Business Studies & Marketing.
Karen has now launched Ghost Light Media with Charlie where they are working on marketing campaigns for several types of businesses using traditional and non-traditional media. They are both passionate about Social Media.

About the Panelists

Aedan Ryan – www.puddleducks.ie – @puddleducks
Aedan is the co-owner of PuddleDucks.ie, a Cork-based online retailer specialising in outdoor clothing for children. With over 20 years experience in the software industry, Aedan has the technical background along with the practical expertise gained from setting up and running an online business.   He is responsible for the PuddleDucks social media strategy which includes the active use of Facebook, Twitter and their business blog.  As a business owner Aedan has an in-depth understanding of the needs of social media for small businesses and is able to advise on the best and most practical way to use these tools to gain real business advantage. PuddleDucks has been a finalist in several social media awards as well as being voted Best Online Trader in the Irish Internet Awards 2009.

Anthony Creswell - www.ummera.com - @ummera

Up to the early 1980′s Anthony was involved in the wine business, in vineyards and wineries from Alsace to Australia. In 1984, he started helping his father with his smoked salmon business. Soon he could see a greater potential in smoking salmon than selling wine! In 1988 Ummera Smoked Products Ltd. was created. In May 1998, Anthony Creswell took over the running of the Company from his father. The smoking was transferred in October 2000 to a new custom built smokehouse. This has enabled Ummera to move into the 21st century with the confidence that the quality of its products will be second to none. In 2002, Ummera was awarded the Organic Trust symbol for sourcing, processing and distribution of Certified Organic Smoked Salmon. One of West Cork’s first businesses to sell his products online, Anthony has also been one of the first in Ireland to use Twitter to promote his brand, selling to customers as far away as Hawaii through the medium.

Colette Twomey – www.clonakiltyblackpudding.ie – www.facebook.com/ClonakiltyBlackpudding

After their marriage in 1977, Colette and Edward Twomey bought and operated a butcher shop in Clonakilty town. Included with the deeds of the butcher shop was the recipe to make blackpudding. In the early years of the business Colette set off with a van of produce, through the towns and villages of Cork, meeting with shopkeepers and expanding the customer base as she went. Most of the marketing took place at agricultural shows locally and nationally, at Bord Bia tastings and at many community events nationwide. The business expanded significantly after 1980 when Colette attended the Department of Food Sciences at UCC. It was then the recipe for Clonakilty whitepudding was developed. This proved to be a significant turning point for the company. The increase in ranges of products brought about the need for bigger premises. The production plant was relocated incorporating access to ports for the expanding export markets. Colette as owner and managing director employs forty-two members of staff, in production, sales and administration, with an average €1million payout in wages per annum. In November 2005, Edward Twomey passed away; he had lived to experience the success of the Clonakilty Food Co.

In February of this year, Clonakilty Blackpudding organised “Clonakilty by Candlelight” – six “flash” restaurants featuring Clonakilty Food Co products and other produce from the Clonakilty area. The evenings were held in a secret location in Dublin were promoted mainly through Social Media. Word spread quickly from Facebook user to Facebook user and throughout Twitter, and the event was a huge success

Deirdre O’Shaughnessy - www.corkindependent.com - @deshocks